Heavy Duty Driver Training

GM's Web-Based Course Provides Comprehensive Training for Drivers of Large Vans

DETROIT - General Motors continues to make training available for its large van consumers. For several years, Coaching Systems® LLC, which designed a unique course for GM large van consumers, has teamed up with GM to offer training at a 40 percent discount to GM’s large van consumers. This training is designed to reinforce information that may be helpful for drivers of large vans.
Coaching Systems developed this course for GM’s large van consumers, building on van driver training that started in 1991 in conjunction with the National Safety Council. This web-based interactive coaching course reviews topics of interest to drivers of large vans:
A comparison of large vans versus typical passenger vehicles to review differences in vehicle design and potential implications for drivers, passengers, and other road users
Information to aid large van drivers in assessing a variety of urban and rural traffic situations, including appropriate driver actions
Basic vehicle inspection and maintenance highlights, with emphasis on maintaining proper tire pressure
Reinforcement of a driver’s responsibilities regarding appropriate restraint use for all occupants and driver attentiveness on the driving task

It's What's Inside That Counts

National Survey Finds the Quest for Fuel Efficiency Is Changing Americans' Car Consciousness

Detroit, Mich. – With rising gas prices, today’s car buyers admit fuel efficiency and diversity is not just a necessity, it’s also fashion forward. If Americans had to choose between driving a car that was beautiful on the outside vs. one that was “greener” on the inside, nearly eight in 10 Americans (79 percent) who plan to buy or lease a car within the next two years would choose the greener car. These and more compelling statistics are a result of a national survey recently conducted by Challenge X – a national collegiate engineering competition sponsored by the U.S. Department of Energy (DOE) and General Motors (GM).
The survey also revealed more than one in three Americans (36 percent) who are on the fence about buying a hybrid vehicle say the tipping point to seriously consider the purchase would be if gas prices rose to $4 a gallon. Nearly three in four car buyers
(73 percent) say the rising cost of traditional fuel would influence their decision to buy a hybrid vehicle as their next purchase.

Features of the Midget racing engine

This new engine is 166ci (2.7-liter) and burns methanol. It produces more than 350 horsepower and is very impressive for its rating. It is a lightweight, in line four-cylinder engine which has an aluminum block and cylinder head with two valves per cylinder. The Chevy Midget engine is equipped with mechanical fuel injection and utilizes an electronic ignition system.

Chevrolet Unveils New Midget Racing Engine

Tony Stewart Racing to Introduce All-New Chevy Engine in USAC National Midget Car Series

INDIANAPOLIS – Chevrolet's all-new Midget racing engine was unveiled today at Indianapolis Motor Speedway by GM representatives and United States Auto Club (USAC) team owner Tony Stewart. Designed by GM Racing specifically for the USAC National Midget Car Series, the new purpose-built, four-cylinder Chevrolet racing engine will initially power Tony Stewart Racing (TSR) drivers Tracy Hines and Levi Jones in upcoming events. The new Chevy Midget engine will be available to all USAC competitors through independent engine builders.


It was about a year ago that Chevrolet announced its sponsorship of Tony Stewart Racing in open-wheel competition. Now the company has taken the bold and innovative step of creating an all-new racing engine for this popular American event.

FOR RELEASE: 2008-05-06 GM Announces Quarterly Dividend

DETROIT - General Motors Corp. (NYSE: GM) today announced a second-quarter dividend of $0.25 per share on GM common stock. The dividend is payable June 10, 2008, to holders of record as of May 16, 2008. The dividend is unchanged from the previous quarter.

I do not know much about stocks but I would say that $0.25 is not much. With all the strides GM has been making in going GREEN, couldn't there be more GREEN backs for the pockets of its share holders?

GM's Community Science

From Clinton River Watershed Council, GM Mentors Local Kids Learn About Environmental Awareness

PONTIAC, Mich. - Students, teachers and General Motors employees will get their feet wet in environmental science - quite literally - at Riverside Park on the Clinton River, in Auburn Hills, as part of the Clinton River Watershed Council's Stream Leaders program this Wednesday, May 7, 2008. Approximately 80 kids will conduct water quality monitoring, learn scientific techniques and assess the stream's general health under the watchful tutelage of their teachers and volunteer mentors from GM's Pontiac Assembly Center, Pontiac Centerpoint campus and Pontiac Metal Center.


Philanthropy is a good marketing tool to employ if a company really wants to earn the respect of the community in which it does business. Philanthropy is also a good component in building brand equity."The CRWC's Stream Leaders program is one of many science and education programs GM supports in the communities where we have operations," said John Dansby, plant manager of GM's Pontiac Assembly Center. The program is good for children because it' is true to life and allows for participatory scientific learning. Gm support the program financially, as well as allow their employees to get involved in community activities.

April 2008 was good for GM

GM Reports 260,922 Deliveries in April
(Monthly comparison percentages are sales day-adjusted unless noted.)
Retail Car Sales Up 6 Percent
Chevrolet Car Retail Sales Up 24 Percent Led By a 147 Percent Increase in Malibu, 17 Percent Rise in Cobalt, 13 Percent Increase in Aveo and 8 Percent Hike in Impala Sales
Pontiac Retail Car Sales Up 6 Percent With a 39 Percent Increase in Vibe, 3 Percent Climb in G5 and G6 Sales

Buick Retail Trucks Up 32 Percent Led By 4,000 Enclave Crossover Sales
DETROIT - GM dealers in the United States delivered 260,922 vehicles in April. Retail car and crossover sales were up more than 9 percent. A sharp sales increase in fuel efficient cars and crossovers could not make up for soft truck demand and a sharp decline in fleet deliveries impacted by the American Axle strike. On a non-adjusted basis, retail sales were down 11.5 percent and total sales for the month were down 16 percent.

The preferences of consumers has shifted so GM has shifted its modus oparandi. This is evidenced by their increased car and crossover sales. Their new products such as the Chevrolet Malibu, Cadillac CTS and Buick Enclave were excellent sellers throughout the month of April. Right across the automotive industry, truck sales have been slow. GM has been able to match the current economic slowdown with low inventories.While they are looking for ways to increase car and crossover production, they are improving their competitive position for the economic recovery.

Threat to the Gasoline Engine

Tom Albert said that he hopes his experience with the Chevy Equinox electric vehicle will help replace the gasoline engine with better alternatives such as hydrogen fuel cell technology. "It's exciting to be a part of something much bigger that has the potential to change what fuels America's cars."


The new project called, Project Driveway an innovative strategy that will help to make make a difference in the way we drive and provide some meaningful benefit to the environment. Over the next two years, more than 100 Chevrolet Equinox electric vehicles will be given to a variety of drivers in all walks of society, from community leaders, celebrities and government officials to the general public. pollution Threat to the Gasoline Engine

GM's Pollution Solution

"GM's advanced propulsion strategy is to offer a broad range of clean and efficient vehicles, powered by various energy sources to address societal needs to reduce our reliance on oil and meet the needs of our customers," said Henderson.

In giving these highly advanced technology vehicles to regular people round the country, GM is gaining valuable insight into driver experiences which is essential to making hydrogen-powered electric vehicles a part of our solution. It is said that more than 61,000 customers have identified themselves as potential Project Driveway participants through the Fuel Solutions site on www.chevrolet.com.

D.C. Drivers Help Electric Vehicles Become a Reality.

Local drivers participate in "Project Driveway" - an innovative market test that is influencing Chevrolet's efforts to eliminate petroleum use and CO2 emissions
WASHINGTON, D.C. - At the Shell station on Benning Road Northeast, General Motors President and Chief Operating Officer, Fritz Henderson, today presented the keys to the area's first motorists to be selected to test drive away in advanced technology hydrogen fuel cell powered Chevrolet Equinox electric vehicles. Identified at the 2008 Washington Auto Show, Tom Albert of Alexandria, Va., and Nick Williams of Washington D.C., will join drivers from Southern California and the New York metropolitan area in GM's "Project Driveway" -- the world's largest fleet of hydrogen fuel cell vehicles and first comprehensive market test of this innovative technology.

This Chevrolet brand of General Motors' vehicles is been used to lead the way in removing the automobile from the environmental and energy equation. It does not use any petroleum and does not release any greenhouse. The only emission is clean water vapor. For two months, the vehicles will be put through the rigors of everyday commute in the real world.The feedback will aid GM's Chevrolet division in refining the technology and marketing plans.

About Mascoma

Mascoma Corporation is a leader in advanced low-carbon biofuels technology based in Boston, Massachusetts.

Using proprietary microorganisms and enzymes developed at the company's laboratories in Lebanon, New Hampshire; Mascoma is collaborating with research partners globally to identify, patent and deploy a new generation of microbes and low-cost processes for producing advanced cellulosic ethanol technologies across a range of non-food feedstocks.

Mascoma is developing demonstration and commercial scale production facilities in locations across the United States. For more information, visit http://www.mascoma.com/.

It is no secret that science is sufficiently advanced, and is able to bring about a drastic reduction in the world's dependence on fossil fuels. The only thing hindering this revolution is the will to break the cycle of OIL ADDICTION which has the world hooked.

Some Facts about GM

About GM
General Motors Corp. (NYSE: GM) is the world's largest automaker.

1. It has been the annual global industry sales leader for 77 years.
2. Was founded in 1908.
3. Today employs about 266,000 people around the world.
4. Global headquarters is in Detroit Michigan.
5. Manufactures its cars and trucks in 35 countries.
6. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling.
7. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.

Although GM is being faced with fierce competitions from Asian and European Auto manufacturers, it still remains number one. Thanks GM , for taking bold steps to rehabilitate a world a world that is strung out and hooked on CRUDE OIL.

GM President, Mr. Fitz Henderson said;

"Taken together, these technologies represent what we see as the best in the cellulosic ethanol future and cover the spectrum in science and commercialization," GM President Fritz Henderson said. "Demonstrating the viability of sustainable non-grain based ethanol is critical to developing the infrastructure to support the flex-fuel vehicle market."

GM leads the auto industry in offering vehicles that can run on either ordinary gasoline or E85 - a blend of 85 percent ethanol and 15 percent gasoline - or any combination of the two. There are more than 7 million flex-fuel vehicles on U.S. roads, 3 million of which are GM cars and trucks.
"
Mr. Henderson said that the Mascoma investments in leading-edge firms, supports belief that ethanol has the greatest near-term potential as a clean-burning, renewable fuel that can help reduce oil dependence. The Mascoma corporation has in recent years raised significant funding from venture capital investments, and has secured more than $60 million dollars in state and federal grants. This includes the recent awarding of a $26 million grant from the U.S. Department of Energy.

GM and Mascoma Enter into Biofuels Relationship

Automaker to Help Speed One-Step Cellulose-to-Fuels Process to Market

WASHINGTON - General Motors Corp. and Mascoma Corp. today announced a strategic relationship to develop cellulosic ethanol focused on Mascoma's single-step biochemical conversion of non-grain biomass into low-carbon alternative fuels to help address increasing energy demand.
The relationship, which includes an undisclosed equity investment by GM, complements an earlier investment in a cellulosic ethanol startup that uses a thermo-chemical process to make ethanol from non-grain sources.

Making ethanol from non-grain sources such as the stalk of the corn plant or another member of the grass family known as switch grass is a good idea. Cellulose ethanol utilizes the grain of the corn which is needed for food. Since there exist another option, its wise to make use of it and avoid sacrificing food for fuel.

New York County Joins Chevrolet's "Project Driveway" Program to Market Test Fuel Cell Vehicles

New York County Joins Chevrolet's "Project Driveway" Program to Market Test Fuel Cell Vehicles

ROCHESTER, NY - Monroe County, New York, announced today that they will use a Chevrolet Equinox Fuel Cell Electric vehicle as part of their efforts to promote a cleaner and greener environment in the Western New York area. Monroe County becomes the latest member of Chevy's Project Driveway--the largest-ever market test of fuel cell and hydrogen technology.
The announcement was made by Monroe County Executive Maggie Brooks during her annual State of the County Address in Rochester, NY.

County executive Maggie Brooks said that Project Driveway is placing more than 100 zero emissions Chevy Equinox fuel cell electric vehicles on the road. These vehicles are powered by hydrogen. They are currently on the streets of key markets in the U.S. and around the world.
The partnership between GM and Monroe County is leading the way toward a more sustainable future. This collaboration will provide valuable information to GM about the automobile's performance and at the same time, prepare Monroe County for the next generation of alternative fuel vehicles.

The Malibu Quality

Intangible qualities
Efficient performance and a long list of safety features fulfill important consideration points that customers place on all new cars, but the Malibu also delivers with a package of details and qualities that are difficult to quantify. From an exceptionally quiet driving experience to upscale interior lighting, the Malibu conveys the feeling of a more expensive car. Additionally, details such as standard XM Satellite Radio, remote vehicle starting and even a household-style rear-seat power center are features uncommon in the segment.

Ed Peper, Chevrolet's general manager said, “We couldn't’t be happier with the Malibu’s enthusiastic reception in the market so far, but we’re hardly resting on our laurels because the competition is fierce”.

Chevy has pledged to continue to improve the Malibu in order to strengthen its leadership position in the market, thereby,helping to make Chevrolet the best car brand in the automotive business.
# # #

Safety performance
When it comes to safety, the Malibu is an impressive performer. It earned the government’s highest possible NCAP crash safety rating: 5 stars. That means the Malibu scored 5-star ratings for driver and front passenger in frontal crash testing; and 5-star ratings for front and rear seating positions in the side-impact crash test.

The following is a list of standard safety features on the 2008 Chevy Malibu:

1. Dual-stage frontal air bags with GM Passenger Sensing System
2. Head curtain side-impact air bags (front and rear outboard seats)
3. Front seat-mounted driver and front thorax air bags for side impact protection
4. Front safety belt pretensioners LATCH child safety seat anchors
5. Four-wheel disc brakes with ABS Traction control
6. StabiliTrak stability control system with panic brake assistance (LT and LTZ)
7. Tire pressure monitoring system
8. All Malibu models come standard with OnStar 8.0, which features advanced automatic crash notification.

Performance of the 2008 Malibu

Efficient performer
A variety of efficient powertrain combinations gives Malibu customers choices that all return excellent fuel economy, including a new four-cylinder/six-speed automatic transmission combination that was recently added to the lineup.

It is powered by a high-tech l 2.4L Ecotec engine which is paired with a specially calibrated six-speed automatic transmission that deliver EPA-estimated mileage of 22 miles per gallon in the city and 32 miles per gallon on the highway. That is said to be better highway mileage than Honda Accord or Toyota Camry. There is also a Malibu Hybrid available. It is the most affordable hybrid version of a mid size sedan in the market. It delivers 24 mpg in the city and 32 mpg on highways, without being the most expensive.

Six-Month Report: Chevy Malibu Continues To Win New Customers, Offers More Diverse Lineup

DETROIT – It’s been approximately six months since Chevrolet’s redesigned Malibu was launched. In that time, it has received critical acclaim – including being named 2008 North American Car of the Year – and numerous recommendations by consumer groups.

As it relates to Brand loyalty, it appears that Chevy Malibu has reached the level of Brand Insistence in reasonably short time. It is important to observe that it is very popular with customers. In only the first quarter of this year and market share is up 1.3 points over the same period in 200707. Much of that growth is due to retail sales, which increased 110 percent during the first three months .

HUMMER Doing Well

FOR RELEASE: 2008-04-21
HUMMER Scores a Hat Trick AT TERRIBLE's 250

Team HUMMER sweeps production classes with 2008 H2 SUT, H3 Alpha and H3 Emily Miller earns second place in Safari Class in debut race
DETROIT - Team HUMMER earned first place in every production class in Saturday’s Best in the Desert Racing Series Terrible’s 250 at Primm, marking the first time the team has earned three victories in a race. In addition to the stock class wins, Emily Miller earned a Safari Pre-Runner class second place finish in her inaugural race, driving the Team HUMMER H2 SUV.
Team HUMMER owner and 40-year Baja 1000 veteran, Rod Hall, and his sons Josh and Chad entered their stock-class H3, H2 SUT and H3 Alpha in this year’s race, which consisted of three 84.2 mile laps .

Given that this vehicle is built initially designed to perform in rigorous conditions in military environs, one need not be surprised when such performances are achieved.
All this class of vehicle need are competent drivers and enough fuel for their insatiable thirst.

Public Invited to Put Pedal to the Metal

Public Invited to Put Pedal to the Metal Behind the Wheel of GM Vehicles at the AJC International Auto Show April 24-27
Consumers Invited To Test Drive '08 GM Vehicles, including the Chevy Tahoe Hybrid

ATLANTA, GA – Consumers attending the Atlanta-Journal Constitution International Auto Show Thursday-Sunday, April 24 - 27 will have a unique opportunity to truly ‘experience’ the GM display by getting behind the wheel and test driving many of General Motors’ hottest new vehicles.

This event is a strategic marketing activity which will most definitely increase GM'S popularity. Customers or potential buyers always like to try out new stuff before they put their money down. some of the vehicles available for test drives are:

The all-new, luxury crossover Buick Enclave and comfortable yet luxurious Buick Lucerne CXS
The newly redesigned Cadillac CTS, spacious Cadillac SRX crossover, luxury SUV segment leader Cadillac Escalade, and the Cadillac DTS full-size sedan
GMC’s professional grade Yukon Denali, Sierra Denali and the GMC Acadia crossover SUV
The iconic and powerful HUMMER H2 and highly versatile HUMMER H3 Alpha
The sporty Pontiac G6 convertible GT, high performance G6 GXP Street Edition and the all-new G8 GT
The dramatically restyled Saab 9-3 convertible and the new Saab 9-7X mid-size SUV with a 6.0L V-8

Buick Evolves Global Design Inspiration into Invicta Show Car

BEIJING – The sleek Buick Invicta show car revealed here in conjunction with Auto China 2008 is Buick’s strongest statement yet of its deliberately international plans. The four-door midsize sedan with a coupe-like roofline presents bold direction for Buick’s new generation of vehicles in the world’s two biggest automotive markets – the United States and China.

This new car has evolved from Buick concepts such as the 2004 Velite convertible and 2007 Riviera coupe. Both of those vehicles had r received accolades for their modern adaptation of classic Buick themes. It’ name is Latin for invincible.
Some of its features are;
1. 2.0L dual overhead cam direct injection turbo engine.
2. 250/186 horse power. Six speed transmission.
3. Four wheel antilock disc brakes.
4. Polished aluminum, 20 in. x 8.5 inches with milled Buick emblem rims.
5. P245/40R20 tires.

Cadillac's First Sale Of All-New 2009 CTS-V Benefits Charity

NEW YORK – The eagerly anticipated 2009 CTS-V, Cadillac’s 550-hp expression of ultimate performance and luxury, hits the streets this coming fall. However, the first sale occurred last night in New York City, where the first CTS-V earned a winning bid of $75,000 at a special charity auction benefiting the Prostate Cancer Foundation.

The event was called, “A Night to Remember,” and the auction was the main event. It was held at The Manhattan’s Four Seasons Restaurant and was hosted by Cigar Aficionado magazine. Part sponsor was sponsored in part by Cadillac. $1.3 million was raised for the Prostate Cancer Foundation. The winning bid was submitted by Cano Ozgener, founder of CAO International.
The CTS-V, based on Cadillac’s critically acclaimed CTS sports sedan, expresses the full extent of the brand’s dramatic design and technology. This car is designed to represent Cadillac in the world’s fastest and most exclusive luxury sedans. Its features include: Advanced performance technology such as a supercharged 6.2-liter V8 engine and Magnetic Ride Control

GM SAAB 9-5 Sedan

Saab's "Born from Jets" Spotlight Turns to Flagship 9-5

Atlanta - Saab Automobile USA continues its successful "Born From Jets" campaign with new advertising that features its redesigned flagship, the 2006 Saab 9-5 Sedan. The new ads represent the reaffirmation and continuation of Saab's aircraft-inspired marketing strategy.
Saab's latest television commercial, called "Head-to-Head," shows a face-off between the 9-5 and a Saab Gripen jet fighter aircraft.

This car is said to be one of GM's best production. It has:
A bold exterior design, updated interior materials, horsepower increased to 260 hp, chassis enhancements and new instrumentation. It has a 2.3T engine.
There is also the 9-7X, Saab's SUV, the new 9-3 SportCombi five-door and a new 250-hp turbo V-6 engine in all 9-3 Aero models.

Environmental Benefits Of Using E85 Fuel

"Using E85 fuel is an easy choice for consumers to make a difference for the environment and to reduce oil dependence," said Buick-Pontiac-GMC General Manager Jim Bunnell.

E85fuel is comprised of 85% ethanol and 15% gasoline. This fuel is said to be better for the environment and is rightly so because for every gallon used, only 15% is petroleum. It seems however that it is mostly small vehicles that are been produced to utilize this new commodity. What about the HUMMERS, the ESCALADES etc.

7 million vehicles today can use E85 (ethanol)

"We continue to believe that ethanol used in high blends like E85 offers the best near-term solution to offset increased oil demand," Energy and Safety Policy Beth Lowery said Thursday. Lowery said at the Department of Energy's Biomass Conference. "There are more than 7 million vehicles today that can use E85. The key is to increase the number of stations that offer the fuel."

E85 ethanol (a blend of 85% ethanol and 15% gasoline), is a cleaner-burning alternative fuel that can reduce greenhouse gas emissions by as much as 23 percent compared with gasoline.

GM is really on the ball about this E85 fuel crisis solution. .With this product available, and 7 million vehicles in existence that can utilize it, the government and private sector giants are missing an opportunity to revolutionise the way we power engines.

Buick Lucerne Joins GM FlexFuel Lineup for 2009

Ability to Use Cleaner, Renewable Fuel Offered at No Cost to Customer

ALEXANDRIA, Va. - The 2009 Buick Lucerne sedan will join General Motors' industry-leading lineup of flex-fuel vehicles that can run on either ordinary gasoline or E85, or any combination of the two, GM Vice President of Environment, Energy and Safety Policy Beth Lowery said Thursday.


Brazil has allot of fuel-flex cars, American made and others. The idea to make the Lucerne the first flex-fuel capable Buick passenger car is a good one. GM intend to make more than 15 other of their models with flex-fuel capability in 2009, an increase from the 11 offerings this year.

Changes In GM Marketing Strategy

GM Aligns Marketing Leadership With Four Brand Channels

DETROIT – General Motors announced today that its U.S. marketing and field operations will be more strongly aligned into four retail channels: Chevrolet; Premium (Cadillac, Hummer, Saab); Buick-Pontiac-GMC; and Saturn. Each channel will be focused on continuing to deliver world-class products for their customer and build value for GM and their respective dealers.
GM announced the appointment of four new leadership positions to direct activities within this organization, effective June 1:

Change is good but will this change make a big difference? Americans are sold on foreign imports such as Toyota , Honda, BMW, Benz and Nissan. I sincerely hope that they will in fact achieve their objective of "delivering world-class products for their customers. GM has the resources to establish ethanol producing plants that produces the fuel on a grand scale. They Should start rebuilding their reputation by doing something grand.

GM Hummer Enters Dakar Rally

HUMMER Racing Set To Compete On Two Continents This Weekend

Team Dakar USA to enter two HUMMER H3 race trucks in Central Europe Rally Team HUMMER to enter four stock class HUMMER race trucks in Terrible’s 250

DETROIT - HUMMER off-road racing teams are making final preparations to demonstrate their off-road prowess on opposite sides of the globe this weekend. The competition begins with Team HUMMER’s entry in Best in the Desert Racing Series Terrible’s 250 at Primm, April 19, and concludes with Robby Gordon Motorsport’s Team Dakar USA’s HUMMER H3 race trucks competing in the inaugural Dakar Series Central Europe Rally, April 20-26.

Personally, I think all auto racing using vehicles that consume petroleum products should be banned. These super charged vehicles used in auto competitions are not like the average vehicle on the road. They are super fast use allot more fuel per gallon.

Isn't General Motors' interest in these events hypocritical?

Doesn't this contradict their new GREEN IMAGE which they are claiming to promote by making electric and other environmentally friendly vehicles available?

Why don't they enter auto racing events, using their environmentally friendly vehicles and set an example?

GM Latin America, Africa and Middle East Quarterly Sales up 20%

GM Latin America, Africa and Middle East Quarterly Sales up 20%

Record 323,400 units in Q1 2008
Sales up 19.6% or 52,900 units from Q1 2007
Q1 2008 market share improves 1.2 points to 17.9%

Miramar, FL - General Motors Latin America, Africa and Middle East (GM LAAM) region
posted an all-time Q1 record in 2008, selling 323,400 vehicles, up 52,900 units over the same quarterly period in 2007. GM’s volume increase of 19.6 percent for the quarter outpaced the 11.7 percent industry growth rate for the region. In addition, LAAM’s market share increased to 17.9 percent for the quarter, up 1.2 share points year-over-year.
In achieving the Q1 record sales level, GM LAAM sold an all-time March monthly high of 111,300 units. This equates to a 7.2 percent improvement year-over-year.

This is good for GM. Americans seem to prefer non American cars though. It will be a good economic strategy if America would significantly improve its political image globally because its products (cars) seem to enjoy huge appeal to the international consumers. Allot of people in the Middle East like American cars but many probably wont buy them because they probably don't want to support the economy of a nation that seem to be oppressive towards them.

GM REWARD CARDS

GM REWARD CARDS Expands Options to Include Saturn Vehicles

GM Card and the GM Flexible Earnings Card now offer customers even more choices when redeeming Earnings
DETROIT - Consumers who want to use their GM Card or GM Flexible Earnings Card toward the purchase of an eligible, new GM vehicle now have the option to purchase or lease a new Saturn under expanded program guidelines.
The GM Card and the GM Flexible Earnings Card allows Card members to earn toward an eligible new GM vehicle with every credit card purchase. In the past, these Earnings could be applied toward eligible new vehicle purchases or leases offered by Chevrolet, Pontiac, Buick, GM, Cadillac and Hummer. Effective April 15, 2008 Saturn vehicles will be added to the expanded program.

I DID NOT KNOW THAT THERE WAS A GM CREDIT CARD.
SHOULD I GET ONE?
I DON'T KNOW.
I AM GOING TO SHOP AROUND .
MADE TOYOTA HAS A MORE EFFICIENT ONE.

GM Brazil Announces New Engine Plant

New modern plant will start production in Q4 2009

Joinville City, Brazil - General Motors Brazil, along with officials from the Santa Catarina State and Joinville City, announced today the company's decision to build a new engine and automotive components plant in that city.

The new plant will require investments of approximately US$ 200 million and is scheduled to begin production in the 4th quarter of 2009 -- only 19 months from the announcement. The plant will employ 500 people and is expected to generate 1,300 indirect jobs.

This new venture is a good investment for Brazil. A total of approximately 1,800 jobs will be available within a short period of time. No doubt, these jobs would go a long way to benefit residents if the homeland (America) ,but this type of international business expansion will do allot for General Motors.

125 Accessories for the H3T.

HUMMER also revealed more detail around its plan to offer approximately 125 accessories for the H3T.

"The strategy for the H3T was to develop an extensive line of vehicle accessories that allows buyers to personalize the truck to meet their active lifestyle, from water sports to field and stream hobbies; extreme sports to sport-vehicle recreation," said Walsh.

Many people customize their vehicles. It is expected that Hummer customers will do the same. GM research revealed that "The current HUMMER customer adds three-to-four accessories to their vehicle at time of purchase and the average truck buyer will add accessories up to a year after they purchase the vehicle".
Some of the accessories available for Hummer H3T are:

Snug Top, Defender - worx, Truck Vault, Mile Marker, Bushwhacker, Boomerang and Diamondback Truck Covers.

Martin Walsh, HUMMER general manager said that the range of accessories available for the H3T will make it one of the most customizable trucks available.

TEXAS- Hummer's # 1 Market.

Texas represents an important market to HUMMER as the brand prepares to launch its newest product. In addition to a reputation as the nation's truck capitol, Texas also represents a significant percentage of HUMMER's national sales. In 2007, HUMMER sales in Texas represented 11.6% of HUMMER national sales, up 24.9% from 2006.

The Hummer H3T is said to be perfect for for the rough outdoors people who work and play hard. Martin Walsh, HUMMER general manager said, " it offers truck versatility and the consistent "HUMMER off-road prowess that delivers customers to the trail in style".

Some features are:
A full crew cab.
A separate five-foot-long (1.5 meters) bed.
It is larger than a midsized truck and smaller than a full-size truck.
It has the attributes expected of a HUMMER, including exceptional off-road capability.
A premium interior that is as functional as it is comfortable.

HUMMER H3T To Make Texas Debut

Off-road manufacturer announces plans and initial suppliers for licensed accessories for the HUMMER brand's first pick-up truck.

DALLAS - Truck-savvy Texans received a firsthand look at the 2009 HUMMER H3T as HUMMER debuted the brand's first pick-up truck to media attending the Dallas Auto Show.

Historically,Texas is known as a rugged out door state. Hummer is a vehicle originally intended for military use but many versions have been made available for civilian use. Its four wheel drive capability is very suitable for traversing the Texas outdoors. Many other cities use 4WD vehicles but the potential of the HUMMER is wasted on well paved streets.

Statement From Rick Wagoner, Chairman and CEO, General Motors Regarding The Energy Bill

Statement From Rick Wagoner, Chairman and CEO, General Motors Regarding House Passage of Energy Bill

GM commends the Congress and President for passage of an energy bill. The new fuel economy standards within the bill set a tough, national target that GM will strive to meet. We will focus our engineering and technical resources to attain these standards and we remain hard at work applying the innovation and developing the advanced technologies that will power tomorrow's cars and trucks. Addressing the nation's energy security challenges, however, will require all of us working together and we hope to see continued progress on infrastructure and market-driven mechanisms that can augment the auto industry's efforts.

General Motors is committed to improving the fuel economy of its vehicles.It is innovative, and over the years has invested billions of dollars in research to improve its vehicles. It currently offers allot of vehicles that gives up to 30 mpg on the highway. It has some flex fuel vehicles that can run on E85, and has a dual-mode hybrid system that is found in light trucks.

GM Direct Deposit

Directly Deposit Your Dividends

Registered GM stockholders can choose to directly deposit their dividends into their financial institution accounts and avoid having checks delayed, lost, or stolen in the mail. Contact GM's stock transfer agent, Computer share, at 800-331-9922. Outside the United States, Canada, and Puerto Rico, use 781-575-3990.

Direct deposit is the way to go . it takes the hassle out of your day somewhat. imagine having to rush to the bank on your lunch break. making this service available to its stock holders is good for GM's image. It is also an environmental contribution as they minimize their paper usage , thus saving a few more trees. This fits their new GREEN image.

What The Future Holds For GM

Straight Talk - The Future of GM

At GM, we're delivering the best cars and trucks in the nearly 100−year history of our company. We have an unshakable commitment to product excellence and design purity, expressed through beautiful interiors and compelling bodylines. Our common goal is clear: To provide the finest vehicles possible to every customer in every market around the globe.

Amidst fierce competition, General Motors realizes that if it is to remain as available entity in the automotive industry, it must bring better quality to the market. Between March 2007 and corresponding period of March 2008, sales has fallen by 13%. this is a big wake up call for this automotive GIANT. General Motors seem to have improved its quality, and while its prices are generally more attractive than competitors such as BMW, Toyota and Nissan allot more needs to be done.

G + M = Gas - Friendly

General Motors To Display Gas-Friendly Commercial Vehicle Lineup At Chicago Auto Show
Business Customers Can Use Less Gas, Go Green and Still Get the Job Done

CHICAGO - General Motors, committed to developing the industry's widest range of gas-friendly to gas-free vehicles, will showcase several gas-saving commercial vehicles at the 2008 Chicago Auto Show .

At the show customers will get to seeGeneral Motor's Fleet and Commercial Operations that will display vehicles with record breaking fuel economy.

These vehicles use;

(1) E85 ethanol and biodiesel capability.
(2) gas-electric hybrid vehicles designed to help General Motors customers go green without going broke.

Marketing director John Gaydash said, "More and more of our business and commercial customers are concerned about the environmental impact of their vehicle fleets and how that influences the reputation of their company."

GM - Buick Lucern CXL Special Edition

Lucerne CXL Special Edition

Buick’s Lucerne CXL Special Edition offers either a V-6 or V-8 engine – making it the only Lucerne model to offer this choice.

The 3.8L V-6 equipped Lucerne CXL Special Edition is amazing. Some of its features are;

(1) 197 horsepower (147 kW) @ 5200 rpm and 227 lb.-ft. of torque (308 Nm) @ 3800 rpm.

(2) For more performance, Buick offers an uplevel Northstar 4.6L V-8 which gives 275 horsepower (205 kW) @ 6000 rpm and 295 lb.-ft. of torque (400 Nm) @ 4400 rpm.

(3) This premium, aluminum 32-valve dual overhead cam V-8 engine is specifically tuned for Lucerne.

(4) It is recognized for its technological refinement, precision and quick launch capability.

(5) Outside, Lucerne CXL Special Edition models are equipped with a chrome grille, unique 17-inch chrome-clad wheels, new rear fascia and model-specific badge on the decklid.

(6) Inside, CXL Special Edition has perforated leather seat inserts, and contrasting stitching on the seats, console armrest and door trim.

GM Expands 2008 Buick Lacern Lineup

Buick Expands 2008 Lucerne Lineup With Super And Special Edition Models

DETROIT – Buick will increase its 2008 Lucerne lineup with two new models available at dealerships beginning in April. The Lucerne Super and Lucerne CXL Special Edition reflect Buick’s commitment to bringing a greater variety of premium products into its portfolio.


According to Jim Bunnell, Buick - Pontiac - GMC general manager “Lucerne Super and Lucerne CXL Special Edition epitomize Buick’s new level of refinement and our effort to deliver the vehicles that today’s customers demand,”

These are some of the features on the Lucerne Super :

1. Refined power and performance.
2. It is powered by the 4.6L North star V-8 engine that delivers 292 horsepower .New premium steering components for more precise steering and a higher level of responsiveness
3. Higher-rate front and rear coil springs for improved stability .
4.Larger front stabilizer bar for improved roll control.
5. Magnetic Ride Control technology which is re calibrated for even more driver control and performance, while further reducing body roll in cornering and lane changes.
6. Eighteen-inch aluminum wheels shod with P245/50R18 all-season radials.
7. New grille and front fascia, new rocker panels, new rear fascia, and new exhaust tips.

Great % APR Offers for GM Certified Used Vehicles

GM Certified Used Vehicles Offers Special Rate Incentive Financing on Select Vehicles

• GMAC 2.9% APR or 3.9% APR Available for Well-Qualified Buyers on 2003-2008 Chevrolet Cobalt, HHR, Tahoe, Suburban and Silverado; Pontiac G6; GMC Sierra, Yukon and Yukon XL Models

DETROIT – GM Certified Used Vehicles, the industry’s top-selling manufacturer-certified used vehicle brand*, today announced a nationwide GMAC rate incentive program on select GM Certified Used Vehicles, including Chevrolet Cobalt, HHR, Tahoe, Suburban and Silverado; Pontiac G6; and GMC Sierra, Yukon and Yukon XL models.

In a recent release from GM Certified Used Vehicles department ,Paul Pejza, manager, GM Certified Used Vehicles said that General Motors customers can now receive great deals on purchases when they shop between early April and late June 2008. The vehicles in question are said to be high-quality, low-mileage, fully inspected and reconditioned used cars or trucks that are backed by the dealers and General Motors. the APR breakdown are as follows;

2.9% APR financing for terms up to 48 months.

3.9% APR financing for terms up to 60 months.

4.9% APR financing for terms up to 60 months for well-qualified customers.

The vehicles being offered are;

2003-2008 models of Chevrolet Impala, Malibu and Trailblazer, GMC Envoy, Pontiac Grand Prix, and Buick Lacrosse vehicles at participating GM Certified Used Vehicles dealers.

Chevrolet Volt Development Charges On

FOR RELEASE: 2008-04-03

• Battery engineers develop new computer testing procedure, leverage global resources to accelerate development of extended-range electric vehicles (E-REV)
• Engineers integrate T-shaped battery into vehicle structure
• Designers improve aerodynamics to lower energy consumption

WARREN, Mich. – Engineers at GM’s battery test facilities have developed a new computer algorithm to accelerate durability testing of the advanced lithium-ion batteries needed to power the Chevrolet Volt for up to 40 miles (64 km) of electric-only driving.

According to Mr. Mich, the new battery is not as conventional batteries used in automobiles. this battery is very powerful and replaces fuels in motor vehicles. Americas economy is heavily dependent on petroleum so if technologies exist that can reduce the dependence on it. the world will benefit.

GM Urges More Hydrogen Stations

FOR RELEASE: 2008-04-02

Rapid Progress on Fuel Cell Vehicles Needs to Be Matched With Rapid Progress on Hydrogen Fueling

SACRAMENTO, CA – General Motors today called on the energy industry and governments to step up and help automakers make volume production of fuel cell-electric vehicles a reality by opening more hydrogen fueling stations.

While speaking at the National Hydrogen Association’s annual conference in Sacramento, California, Mr. Larry Burns, General Motors vice president, research & development and strategic planning emphasized that fuel cell vehicles are fun to drive and are practical and efficient. He also made it clear that it is the responsibility of this generation to start taking steps towards widely distributing these new vehicles and not wait to pass the responsibility to the next generation. He said that hydrogen fuel- cells can be made from a broad range of renewable and sustainable energy products and making the fueling stations widespread and available is something that the government needs to get involved in.

GM delivered 282,732 vehicles in March.

DETROIT – GM dealers in the United States delivered 282,732 vehicles in March, a decrease of 13 percent when compared with the same month a year ago. For the first three months of 2008, GM total sales of 805,720 vehicles were down 11 percent compared with a year ago. Retail share appears to have remained stable throughout the month and the quarter.

This is a bad for GM. Keeping this up (or down) should put Toyota and others on the edge of their seats. Toyota and other manufacturers such as Honda, BMW, Mercedes Benz and Nissan are doing well but this kind of decline from General Motors does non readily translates to better markets for them. This kind of downward trend could mean that the economy is weak and could affect all players in the game.

Company Change

Company Change

As of this date I have changed the company I am blogging about. I will now be blogging about General Motors.

Assignment 7, Consumer Behavior

How can your company’s consumers be persuaded?

Golden Krust may persuade its customers to become and remain faithful patrons by highlighting the fact their regards for the community in which they operate, mimics some of the “Core Values in the U.S. Culture… such as, education, individualism, freedom, youthfulness, activity, humanitarianism, efficiency and practicality” Contemporary Marketing, sub heading; Cultural Influences, page 255.

The Mavis & Ephraim Hawthorne Foundation was established in 2005 by their children who are the founders of Golden Krust Caribbean Bakery and Grill. The company has been active in community events since its inception in 1989.This fact can be proven by its many contributions to multiple programs here in the United States and in the Caribbean. The foundation named in honor of their parents serves as its community outreach section and handles its participation in education and humanitarianism.

Education: Since nineteen ninety eight (1998), Golden Krust has been awarding the Mavis Hawthorne Memorial Scholarship to college bound high school senior in the United States and in Jamaica. In two thousand and five (2005) they awarded the first Golden Krust/Bronx Community College Foundation Scholarship to Evelyn Cardona.

Humanitarianism: The Foundation also focuses on projects that represent significant community needs in the area of health and wellness in Caribbean Countries. Their earliest assessment indicates that there was need for medical equipments in Jamaica. They sponsored a wheel chair drive as its community project and collected new and used wheel chairs that were refurbished and donated to hospitals in Jamaica, WI.

Efficiency and Practicality: The stores are always stocked with fresh supplies of whatever products the patrons are accustomed to receiving. The packaging is simple and practical. Weather the customers chose to stay or go, they almost always find their food suitably packaged.

Individualism and Freedom: Their menu is not restricted to just the regular palate. A strict vegetarian can enter and find a variety of mouth watering choices. The health conscious healthy-eater can also find a host of items that are tasty without causing him/her to compromise on freedom to choose.

Americans are generally patriotic .Most of the immigrants and visitors that come here are patriots as well. By doing more to highlight the fact that it is a company that cares about and take practical steps towards catering to cultural core values, Golden Krust will be in a position to persuade its present customers to keep on coming. Not only present ones but the patriots among us all will want to spend their money with accompany that thinks and acts the way they do.

The Queens Directory

Golden krust has 4 stores in Queens.Their locations and telephone numbers are as follows;

I. 133-38 Springfield Boulevard, Queens NY 11413 (718) 341-0711
II. 168-11 Hillside Avenue, Queens NY 11432(718) 297-7206
III. 92-21 Parsons Boulevard, Queens NY 11432(718) 658-0266
IV. 90-58 Sutphin Boulevard, Queens NY 11435 (718)262 9293133-38

The Manhattan Directory.

Golden krust has 13 stores in Manhattan.Their locations and telephone numbers are as follows;

I. 408 8th Avenue, Manhattan NY 10001 (212) 244-4049
II. 116A Church Street, Manhattan NY 10007 (212) 625-3776
III. 47 West 14th Street, Manhattan NY 10011 (212) 627-0851
IV. 91 Worth Street, Manhattan NY 10013 (212) 625-3776
V. 18 East 33rd Street, Manhattan NY 10016 (212) 213-3824
VI. 42 Street, Lower Level, Manhattan NY 10017 (212) 487-2003
VII. 686 Third Avenue, Manhattan NY 10017 (212) 661-5881
VIII. 601 8th Avenue, Manhattan NY 10018 (212) 967- 7666
IX. 121 West 125 Street, Manhattan NY 10027 (212) 663-7451
X. 1344 Amsterdam Avenue, Manhattan NY 10027 (212) 280-2646
XI. 2086 Lexington Avenue, Manhattan NY 10035 (212) 722-5253
XII. 456 Lenox Avenue, Manhattan NY 10037 (212) 283-5933
XIII. 80 Nassau Street, Manhattan NY 10038 (212) 766-5795

The Easter Season.

The Easter season is here again and Golden Krust is ready.

Have you visited your favorite Golden Krust restaurant lately? well, if you have, then you might notice boxes and boxes of Easter buns on display. you might have also noticed that cheese trays have a greater quantity than usual, and that there are larger individual pieces. This is so because while people eat bun and cheese all through the year, those of the Christian persuasion consume more at this time of the year as they celebrate Easter . Golden Krust bakeries turn out larger portions of buns at this time in order to keep the store shelves stocked and their customers satisfied. However, Golden Krust HQ. does not supply stores with cheese, so it is up to the franchisee to make sure that they order more so that they have sufficient amounts available at hand to compliment bun quantity.

The Five year Projection.

Currently, Golden Krust has 120 stores in operation, in over 8 states, and is positioned to become a leading food franchise. Since its start, the Company is undergoing strong and steady growth, and plans to open more than two hundred stores over the next five years.

Is this dream possible? Let’s see! The company was established in 1989. Within 19 years of operation, 120 stores have been opened. Therefore 120 stores divided by 19 years equals to about 6.3 stores per-year. If the “steady growth” remains at 6.3 stores per-year, then it is reasonable to expect approximately 31.5 more “stores over the next five years”. Can they do more than “two hundred”? Let’s continue the math tomorrow…

The Golden Krust Way.

Golden Krust Caribbean Bakery & Grill, a privately owned corporation, is a manufacturer, distributor and franchisor of Caribbean food products and dining establishments.

The Golden Krust Corporation is truly a good example of what people can achieve when they unite and pool resources, in an effort to accomplish a common goal. This company, with Lowell Hawthorne as its CEO is owned by him and his siblings, along with their spouses. Every item of food they sell which bears the Golden Krust logo is manufactured by them. They have an effective distribution system which facilitates on time distribution of fresh (Caribbean taste) eatables to their franchises at least three times per week.

Your Franchisee rights for Golden Krust.

Here are some obligations that Golden Krust Franchisees are expected to maintain .

Franchise rights for the Golden Krust restaurants are granted for a term of ten (10) years. During that time, a royalty of three percent (3%) or two hundred and fifty dollars (250.00) (whichever is greater) of gross revenue is payable on a basis to Golden Krust Franchising Inc, and is collected by an Electronic Funds Transfer System. In addition, franchisees are also required to set aside two percent (2%) of gross revenue towards advertising. One percent (1%) payable on the first day of each month and one percent (1%) spent annually on local advertising.

Do you want to become a Golden Krust Express Restaurant Franchisee?

How much does it cost to become an Express Restaurant Franchisee of the Golden Krust chain?

The Franchise fee for the express type restaurant is fifteen thousand dollars(15,000.00) with an estimated initial investment ranging from ninety two thousand to one hundred and sixty two thousand (92,000 to 162,000) depending on the location and size of the establishment you have in mind.

Want to become a Golden krust Traditional Restaurant Franchisee?

How much does it cost to become a Golden KrustTraditional Restaurant Franchisee?


The Franchise Fee is 25,000.00. The estimated start up investment may range from one hundred and seventy to four hundred thousand dollars ($170.00 to $400.00). The amount will vary according to the location and size of the franchise.

How Golden Krust got it's name.

Why did they decide to name the restaurant chain, Golden Krust?

The name came about as a result of their signature product; the patty. The patties come in a variety of colors; Jerk chicken is white, Shrimp is cream, Veggie and Soy are white with many brown spots because whole wheat flour is used. The regular chicken, the mild beef and the spicy beef are the number one sellers and they are of the golden color, hence the name Golden Krust.

Unique healthy choices at Golden Krust

1. Vegetable Patty: This is a flaky whole-wheat pastry filled with tender steamed carrots, cabbage and broccoli.

2. Soy Patty: This is a wheat pastry filled with tasty, protein-rich soy.

3. Jerk Chicken Salad: This is jerk chicken on a bed of fresh vegetable.

4. Currant roll: This flaky white crust is filled Juicy currant (raisins) and formed into a rectangular shape.

5. Krust: This is the some golden crust used on the main patty items, however there is no filling.

New Conception at Golden Krust

Does Golden Krust offer more than one option as it relates to what type of restaurant the potential franchisee wants?

Golden Krust recently introduced the Express (Kiosk) concept. These ‘Express’ Restaurants will be developed in Nontraditional markets such as Food Marts, Airports and Cafeterias.

If you have ever gone to the snack counters or mini restaurants in the air port’s waiting area, you probably got the chance to purchase McDonalds, KFC or Burger King meals. Well! Rest assured, pretty soon you will have another option. Golden Krust, is on its way!

Golden Krust’s Vision

It’s Vision

Golden Krust Exists To Take The Taste Of The Caribbean To The World.

Golden krust’s has so far accomplished approximately sixteen percent (16%) of its vision to take the Caribbean taste to the United States of America. After nineteen years of operation, it still has a whapping eighth four percent (84%) to attain here, let alone the world. This might seem like small progress but considering the fact that no other Caribbean restaurants have similar record to their credit, this is huge progress. With time and effective marketing, the vision will be realized globally.

Mission Statement of Golden Krust.

The Mission of Golden Krust is, to provide our:


1. Consumers with an authentic, tasty Jamaican patties and relevant Caribbean cuisine in convenient settings and sizes.
2. Customers with outstanding customer service with reliable predictability at
every touch point.
3. Employees with an environment that is rewarding, fun and inspirational.
4. Stakeholders with a superior return on their investment.
5. Communities a corporate citizen in which they can be proud.

Golden Krust has been in operation since nineteen eighty nine (1989). To date, there are one hundred and twenty(120) branches spread across eight states. There have not been any major incidents between the franchise and any member of the public. If these facts are anything worthy of note, then one can justifiably say that ; Golden Krust Has lived up to its Mission Statement.

Want to become a Golden krust Franchisee?

How can I become a franchisee?

1) Having the required franchise fee.
2) Completing and submitting the detailed application.
3) Getting as much information as you can on Golden Krust.
4) Obtaining from them, their uniformed franchise offering circular (UFOC).
5) Obtaining their Prospectus.
6) Having the document thoroughly reviewed.
7) Agreeing to their terms and conditions.

In which states can one find Golden Krust restaurants?

In which states are Golden Krust restaurants opened?

One can find Golden Krust restaurants in the following eight states;

1) New York
2) New Jersey
3) Pennsylvania
4) Georgia
5) Florida
6) Connecticut
7) North Carolina
8) Maryland

Assignment 6 Your company's home page-url and what it's purpose is

Golden Krust has an interactive e-commerce type website. It can be found at: http://www.goldenkrustbakery.com/ .

As an e-commerce site, its main objective is to increase sales and decrease marketing expenses. It attempts to accomplish this purpose by facilitating the following, and other activities:

1. You can view the entire menu and choose your meal from your computer’s monitor, thereby limiting the time you spend when you go to purchase your meal.

2. It is easy to check out all locations. All store locations/addresses and telephone numbers are available , therefore ,you wont have any trouble finding the closest restaurant if you are in one of the eight States in which they operate

3. This website promotes and sells the company. It is designed to cause viewers to anticipate logging in, but more importantly, it causes them to almost taste but most definitely want to go out and consume all that they can, once they have browsed through the menu.

4. If you are an entrepreneur searching for a new investment opportunity, taking a look at their franchisee information page will almost certainly put an end to your quest, because you will stumble upon what is undoubtedly, a good investment prospect.

Their acts of corporate philanthropy and general community outreach activities are also available for viewing. If you are interested in the company’s history, information about its genesis to the present period is also available.

The difference between Golden Krust and the rest.

What makes Golden Krust different from other food franchises you’ve heard about?

1. One of the things that set golden Krust apart from other food franchises is its unique Caribbean dishes that are made from fresh, quality ingredients, the spicy flavors, healthy choices and the fact that everything is sold at affordable prices.
2. They are committed to quality products, excellent customer service and they care about the environment and their associates.
3· There is a strong sense of pride in the community and they are strongly involved in local charitable organizations.

Support For Golden Krust Franchisees.

What kind of support does Golden Krust provide to their franchisees?

In order that to assist franchisees in having a successful business experience, Golden Krust provide the following support package;

1 · Assistance with Site Selection. Management helps to chose locations that are in densely populated areas in order to facilitate maximum patronage.

2· Development and Construction as required. Size of building may vary but layout and color has to be identical to others.

3· Manuals for operations, training, design & construction.

4· Training. Before going to work, each employee is required to undergo training in a real world (Golden Krust) training environment.

5· Field service. Regional Managers periodically inspect and evaluate each location to ensure that they operate within the set guidelines.

6· Operational support. Recommendations are made (where required) on how to maximize the operational effectiveness of individual franchise.

7· Marketing. Golden krust Head Quarters is responsible for marketing of the brand.

Golden Krust Franchise Seminars

Golden Krust Franchise Seminars are held to provide an opportunity for first-hand information on the dynamics of our program.

A lot of people with the entrepreneurial spirit are looking to buy franchises in successful businesses that are already established, as opposed to starting their own conception. Many, however, are not very informed about the franchisors they would like to invest with so they either put the idea on hold or invest somewhere else.

Golden Krust has announced on its website that it will be having Franchise Seminars, in order to keep potential investors informed. People who just casually browse their website may also stumble onto the seminar post and decide to check it out, attend a seminar and before long, become a franchisee.

New Website for Golden Krust

Golden Krust launches new interactive website. Golden Krust decided it was time for a facelift, inlight of the 100th store being opened Haywood Hawthorne, VP of Manufacturing & IT thought it was the oppurtune time to implement the new website which engages regular users as well as provides functionality for current, prospective franchises and consumers alike.

Good marketing strategies are what make s companies successful. Golden Krust is the fastest growing Caribbean restaurant franchise in the Caribbean Diaspora. It boasts 120 branches located across eight states. The launch of its new interactive web site makes it easy for entrepreneurs to view their package in their own time expedite the application process. It also enables customers to find locations that are within close proximity. They are also able to view all the appetizing meals.

Assignment 5 Current sales technique and suggested sales technique

New sales approach for Golden Krust.

(1) Current Sales Approach (Retail Launch):

Golden Krust prepares to launch its retail division. Soon you will be able to pick up your favorite patties at supermarkets. By making the patties available at supermarkets, regular customers will have a wider variety of locations from which to access this delicious product. This new sales approach will also attract new customers, as there are some people who have never consumed Golden Krust delicacies but visit these supermarkets and are likely to try and like this new product, thereby, increasing the companies clientele, sales and profit margin.

(2) Suggested New Sales Approach For Golden Krust(Delivery Service):
A new sales approach would be to implement a delivery service. Yhere is a lot of revenue out there that goes into the pockets of other restaurants such as Chinees restaurants, that offer round the clock delivery.

Assignment 4 How Your Company Sells

How Golden krust Patties are sold.

OVER THE COUNTER SELLING;

Customers come to the restaurants and purchase their meals from the casheer.

Golden Krust patty is the main item on the menu that keeps customers coming back again and again. The patty is I tasty crescent shaped turnover with a filling of either Beef, chicken, vegetables, shrimp, cheese and beef or soy protein. It is regarded as a complete meal; however many people will have it with cocoa bread or regular bread and a drink of whatever preference.

Golden Krust Launches “Jerk Turkey” in November.

Spice up your Thanksgiving with the flavor of the islands – Turkey island style, seasoned with GK’s special blend of herbs and spices, succulent and tender to the last bite.


I haven’t yet tasted the Golden Krust turkey but I am in a state of anticipation. Adding a new product, particularly a Traditional American dish with a Caribbean twist will have customers from all demographic groups, descending on the restaurants in droves. This is an excellent marketing strategy.

5 Electric Cars You Can Buy Now

Is the world yearning for an affordable electric car? Electric vehicle enthusiasts believe so, maintaining that the electric car is the answer if we really desire clean, sustainable mobility.

1. Dynasty iT
2. GEM
3. Columbia ParCar Summit
4. Miles ZX40
5. ZENN

The world has been yearning for electric cars. The technology to deliver them to us is here but the big players in the petrolium industry dont want that. The above mentioned five are just toys.They can be viewed at greencar.com. Where is the serious effort to give consumers something serious?

Scroll To View All Three Assignments.

Assignment #3 was published on time today. The others were published on time but transfered from page - 2 today.

These Were Also Transferred From Page 2

Wednesday, February 13, 2008

The Mavis & Ephraim Hawthorne Foundation was established in 2005 by their children,

The Mavis & Ephraim Hawthorne Foundation was established in 2005 by their children, Founders of Golden Krust Caribbean Bakery and Grill. Golden Krust’s commitment to the community since its inception in 1989 is indicative of its many contributions to multiple programs and charities throughout the United States and the islands of the Caribbean.

One of Golden Krust's Programs is its Scholarship Program. It has one here in the United States and one in Jamaica. It is good for companies to be philanthropic. It shows that they appreciate the communities which support them. It also encourages the community to support them more. (Good Marketing Strategy)

Posted by Roger Coke at 1:51 PM 0 comments


Wednesday, February 6, 2008

Wagoner says GM wants to test driverless vehicles by 2015 and put them on the road by 2018

This is a bold conception for GMC. Why not? There are pilotless planes in the sky. What if the Japanese or the Europeans do this by 2012? The technology to do this is here already so GMC should move fast or risk loosing that future MARKET.

Posted by Roger Coke at 8:09 PM 0 comments

Monday, February 4, 2008

In October 2004, the two companies signed a Memorandum of Understanding.

That initial signing was the first step. Money transfer service is popular business. The more competition, the better the service.

Posted by Roger Coke at 8:01 PM 0 comments


Wednesday, January 30, 2008

Breakfast at Golden Krust

Breakfast at Golden Krust is a treat and a-half!One can select from a wide variety of tasty dishes, such as;1. Ackee and Codfish (salt fish).2. Pickled Mackerel.3. Cornmeal Porridge.4. Oat meal.5. Several Patty Choices.I will tell you about the rest as the days go by, but don't wait. Go and visit one today. The one located at 2846 Church Avenue in Brooklyn is my favorite. They are opened as early as 6:00 am, Mondays to Saturdays, and 8:00 am on Sundays.Who knows? You might meet me there.

Posted by Roger Coke at 8:23 PM 0 comments
Newer Posts Home

Assignment 1 What was the greatest marketing era for my company/product

Monday, February 11, 2008

Assignment: Re; Golden Krust Greatest Marketing Era and its Greatest Product.

(1) The Production Era:
This Era stands out as the greatest Marketing Era for Golden Krust Caribbean Bakery and Grill.

(2) Production:
Production is what drives this business. They produce a variety of fine edibles, such as; whole wheat bread, white bread, buns, bulla cakes, birthday cakes, patties, etc. Golden krust's products are a favorite in whichever community a franchise is established. There is an extensive breakfast menu, consisting of; porridges, codfish dishes, vegetables, meats green bananas, etc. The lunch menu is much more exciting. You can get; oxtail, curried goat, an assortment of chicken and fish dishes, soups and patties are available from breakfast time to suppertime.People of all demographic groups patronize its products in a sort of die-hearted manner, hence the need for significant production emphasis. To date, there are over one hundred and twenty restaurant franchises in eight States in the USA and growing. Each restaurant is supplied at least four times weekly with an assortment of baked products.

(3) The product which was is and seem as though it will continue to be the greatest is the 'patty'. The patty is a tasty turn over which is filled with deliciously cooked beef, chicken, shrimp, soy, fish, currants or vegetables. There three beef choices and two chicken. The plain krust is also available. The 'patty' is a complete meal by itself and because of the variety available, it started out and remains the number one item of choice, and the most heavily produced.

Posted by Roger Coke at 8:32 PM 0 comments