Assignment 5 Current sales technique and suggested sales technique

New sales approach for Golden Krust.

(1) Current Sales Approach (Retail Launch):

Golden Krust prepares to launch its retail division. Soon you will be able to pick up your favorite patties at supermarkets. By making the patties available at supermarkets, regular customers will have a wider variety of locations from which to access this delicious product. This new sales approach will also attract new customers, as there are some people who have never consumed Golden Krust delicacies but visit these supermarkets and are likely to try and like this new product, thereby, increasing the companies clientele, sales and profit margin.

(2) Suggested New Sales Approach For Golden Krust(Delivery Service):
A new sales approach would be to implement a delivery service. Yhere is a lot of revenue out there that goes into the pockets of other restaurants such as Chinees restaurants, that offer round the clock delivery.