Thursday, March 6, 2008

Assignment 6 Your company's home page-url and what it's purpose is

Golden Krust has an interactive e-commerce type website. It can be found at: http://www.goldenkrustbakery.com/ .

As an e-commerce site, its main objective is to increase sales and decrease marketing expenses. It attempts to accomplish this purpose by facilitating the following, and other activities:

1. You can view the entire menu and choose your meal from your computer’s monitor, thereby limiting the time you spend when you go to purchase your meal.

2. It is easy to check out all locations. All store locations/addresses and telephone numbers are available , therefore ,you wont have any trouble finding the closest restaurant if you are in one of the eight States in which they operate

3. This website promotes and sells the company. It is designed to cause viewers to anticipate logging in, but more importantly, it causes them to almost taste but most definitely want to go out and consume all that they can, once they have browsed through the menu.

4. If you are an entrepreneur searching for a new investment opportunity, taking a look at their franchisee information page will almost certainly put an end to your quest, because you will stumble upon what is undoubtedly, a good investment prospect.

Their acts of corporate philanthropy and general community outreach activities are also available for viewing. If you are interested in the company’s history, information about its genesis to the present period is also available.

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