GM's Community Science

From Clinton River Watershed Council, GM Mentors Local Kids Learn About Environmental Awareness

PONTIAC, Mich. - Students, teachers and General Motors employees will get their feet wet in environmental science - quite literally - at Riverside Park on the Clinton River, in Auburn Hills, as part of the Clinton River Watershed Council's Stream Leaders program this Wednesday, May 7, 2008. Approximately 80 kids will conduct water quality monitoring, learn scientific techniques and assess the stream's general health under the watchful tutelage of their teachers and volunteer mentors from GM's Pontiac Assembly Center, Pontiac Centerpoint campus and Pontiac Metal Center.


Philanthropy is a good marketing tool to employ if a company really wants to earn the respect of the community in which it does business. Philanthropy is also a good component in building brand equity."The CRWC's Stream Leaders program is one of many science and education programs GM supports in the communities where we have operations," said John Dansby, plant manager of GM's Pontiac Assembly Center. The program is good for children because it' is true to life and allows for participatory scientific learning. Gm support the program financially, as well as allow their employees to get involved in community activities.