Intangible qualities
Efficient performance and a long list of safety features fulfill important consideration points that customers place on all new cars, but the Malibu also delivers with a package of details and qualities that are difficult to quantify. From an exceptionally quiet driving experience to upscale interior lighting, the Malibu conveys the feeling of a more expensive car. Additionally, details such as standard XM Satellite Radio, remote vehicle starting and even a household-style rear-seat power center are features uncommon in the segment.
Ed Peper, Chevrolet's general manager said, “We couldn't’t be happier with the Malibu’s enthusiastic reception in the market so far, but we’re hardly resting on our laurels because the competition is fierce”.
Chevy has pledged to continue to improve the Malibu in order to strengthen its leadership position in the market, thereby,helping to make Chevrolet the best car brand in the automotive business.
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