Assignment 5 Current sales technique and suggested sales technique

New sales approach for Golden Krust.

(1) Current Sales Approach (Retail Launch):

Golden Krust prepares to launch its retail division. Soon you will be able to pick up your favorite patties at supermarkets. By making the patties available at supermarkets, regular customers will have a wider variety of locations from which to access this delicious product. This new sales approach will also attract new customers, as there are some people who have never consumed Golden Krust delicacies but visit these supermarkets and are likely to try and like this new product, thereby, increasing the companies clientele, sales and profit margin.

(2) Suggested New Sales Approach For Golden Krust(Delivery Service):
A new sales approach would be to implement a delivery service. Yhere is a lot of revenue out there that goes into the pockets of other restaurants such as Chinees restaurants, that offer round the clock delivery.

Assignment 4 How Your Company Sells

How Golden krust Patties are sold.

OVER THE COUNTER SELLING;

Customers come to the restaurants and purchase their meals from the casheer.

Golden Krust patty is the main item on the menu that keeps customers coming back again and again. The patty is I tasty crescent shaped turnover with a filling of either Beef, chicken, vegetables, shrimp, cheese and beef or soy protein. It is regarded as a complete meal; however many people will have it with cocoa bread or regular bread and a drink of whatever preference.

Golden Krust Launches “Jerk Turkey” in November.

Spice up your Thanksgiving with the flavor of the islands – Turkey island style, seasoned with GK’s special blend of herbs and spices, succulent and tender to the last bite.


I haven’t yet tasted the Golden Krust turkey but I am in a state of anticipation. Adding a new product, particularly a Traditional American dish with a Caribbean twist will have customers from all demographic groups, descending on the restaurants in droves. This is an excellent marketing strategy.

5 Electric Cars You Can Buy Now

Is the world yearning for an affordable electric car? Electric vehicle enthusiasts believe so, maintaining that the electric car is the answer if we really desire clean, sustainable mobility.

1. Dynasty iT
2. GEM
3. Columbia ParCar Summit
4. Miles ZX40
5. ZENN

The world has been yearning for electric cars. The technology to deliver them to us is here but the big players in the petrolium industry dont want that. The above mentioned five are just toys.They can be viewed at greencar.com. Where is the serious effort to give consumers something serious?

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Assignment #3 was published on time today. The others were published on time but transfered from page - 2 today.

These Were Also Transferred From Page 2

Wednesday, February 13, 2008

The Mavis & Ephraim Hawthorne Foundation was established in 2005 by their children,

The Mavis & Ephraim Hawthorne Foundation was established in 2005 by their children, Founders of Golden Krust Caribbean Bakery and Grill. Golden Krust’s commitment to the community since its inception in 1989 is indicative of its many contributions to multiple programs and charities throughout the United States and the islands of the Caribbean.

One of Golden Krust's Programs is its Scholarship Program. It has one here in the United States and one in Jamaica. It is good for companies to be philanthropic. It shows that they appreciate the communities which support them. It also encourages the community to support them more. (Good Marketing Strategy)

Posted by Roger Coke at 1:51 PM 0 comments


Wednesday, February 6, 2008

Wagoner says GM wants to test driverless vehicles by 2015 and put them on the road by 2018

This is a bold conception for GMC. Why not? There are pilotless planes in the sky. What if the Japanese or the Europeans do this by 2012? The technology to do this is here already so GMC should move fast or risk loosing that future MARKET.

Posted by Roger Coke at 8:09 PM 0 comments

Monday, February 4, 2008

In October 2004, the two companies signed a Memorandum of Understanding.

That initial signing was the first step. Money transfer service is popular business. The more competition, the better the service.

Posted by Roger Coke at 8:01 PM 0 comments


Wednesday, January 30, 2008

Breakfast at Golden Krust

Breakfast at Golden Krust is a treat and a-half!One can select from a wide variety of tasty dishes, such as;1. Ackee and Codfish (salt fish).2. Pickled Mackerel.3. Cornmeal Porridge.4. Oat meal.5. Several Patty Choices.I will tell you about the rest as the days go by, but don't wait. Go and visit one today. The one located at 2846 Church Avenue in Brooklyn is my favorite. They are opened as early as 6:00 am, Mondays to Saturdays, and 8:00 am on Sundays.Who knows? You might meet me there.

Posted by Roger Coke at 8:23 PM 0 comments
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Assignment 1 What was the greatest marketing era for my company/product

Monday, February 11, 2008

Assignment: Re; Golden Krust Greatest Marketing Era and its Greatest Product.

(1) The Production Era:
This Era stands out as the greatest Marketing Era for Golden Krust Caribbean Bakery and Grill.

(2) Production:
Production is what drives this business. They produce a variety of fine edibles, such as; whole wheat bread, white bread, buns, bulla cakes, birthday cakes, patties, etc. Golden krust's products are a favorite in whichever community a franchise is established. There is an extensive breakfast menu, consisting of; porridges, codfish dishes, vegetables, meats green bananas, etc. The lunch menu is much more exciting. You can get; oxtail, curried goat, an assortment of chicken and fish dishes, soups and patties are available from breakfast time to suppertime.People of all demographic groups patronize its products in a sort of die-hearted manner, hence the need for significant production emphasis. To date, there are over one hundred and twenty restaurant franchises in eight States in the USA and growing. Each restaurant is supplied at least four times weekly with an assortment of baked products.

(3) The product which was is and seem as though it will continue to be the greatest is the 'patty'. The patty is a tasty turn over which is filled with deliciously cooked beef, chicken, shrimp, soy, fish, currants or vegetables. There three beef choices and two chicken. The plain krust is also available. The 'patty' is a complete meal by itself and because of the variety available, it started out and remains the number one item of choice, and the most heavily produced.

Posted by Roger Coke at 8:32 PM 0 comments

Assignment 2 How Much Do I Know

Friday, February 15, 2008


What is a buyer's market?

Bt the Book:A buyer’s market is one in which there were more goods and services than people willing to buy them.

A buyer’s market is one which is flooded with goods and services, resulting in a price reduction and a swing in favor of the buyers who get to keep more of their money as they shop for less.
Posted by Roger Coke at 3:59 PM 0 comments

What is a seller's market?
By the book:A seller’s market is one in which there were more buyers for fewer goods and services.

A sellers market is one in which goods and services are in limited supply, resulting in more buyers than sellers. At such times prices increases and the market swings in favor of the sellers who make more money.
Posted by Roger Coke at 3:57 PM 0 comments

What Is the relationship era?
By The Book:Relationship marketing involves long term, value-added relationships developed over time with customers and suppliers.

The relationship era is the era in which focus is placed on developing and maintaining strong, long term and on going transaction and communication with suppliers, customers, and other businesses, in order to facilitate mutually beneficial ties.
Posted by Roger Coke at 3:40 PM 0 comments

What is the marketing era?
By The Book:Personal incomes and consumer demand for goods and services dropped rapidly during the Great Depression of the early 1 930s, thrusting marketing into a more important role. Organizational survival dictated that managers pay close attention to the markets for their goods and services. This trend ended with the outbreak of World War II, when rationing and shortages of consumer goods became commonplace. The war years, however, created only a pause in an emerging trend in business: a shift in the focus from products and sales to satisfying customer needs.

The marketing era is after the 1950s when less emphasis was placed on producing and selling goods and more was placed on what the customers wanted and needed.
Posted by Roger Coke at 2:52 PM 0 comments

What is the sales era?
By The Book:Sales era is the era from 1920 to the early 1950s in which, the manufacturers began to increase their emphasis on effective sales forces to find customers for their output. In this era,firms attempted to match their output to the potential number of customers who would want it.

The sales era is the era in history from 1920 to the early 1950s, in which manufacturers realized that the innovative production apparatus created huge surplus, so they needed to find ways to entice buyers or to keep production in line with demand.
Posted by Roger Coke at 2:24 PM 0 comments

Describe the exchange process.
By the book:The Exchange Process is any activity in which two or more parties give something of value to each other to satisfy perceived needs.

The exchange process refers to the trading of useful items for other things of value, particularly money.
Posted by Roger Coke at 2:15 PM 0 comments


Thursday, February 14, 2008

What is utility?
By the Book: Utility is the want satisfying power of goods and services. There are four basic kinds of utility; form, time, place and ownership.Form utility is created when the firm converts raw materials and component inputs into finished goods and services.& 3. Time and place utility occur when consumers find goods and services available when and where they want to purchase them.The transfer of title to goods or services at the time of ownership creates ownership utility.

Utility is the usefulness of a goods or service in satisfying the needs and/or wants of consumers, and are broken down into:(Form) This is the conversion of raw materials into usable goods or services.(Time) Making goods or services available when consumers want or need to access them.(Place) Making goods or services available in places where consumers can access them.(Ownership) Transfer of ownership, Weather from manufacturer to wholesaler, wholesaler to retailer, or retailer to consumer.
Posted by Roger Coke at 9:04 PM 0 comments

Define marketing.
By the book:Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.

Marketing is the planning and executing of conception, production, pricing, advertising, distributing of goods, services, events, people and ideas in ways that will maintain mutually beneficial relationships.
Posted by Roger Coke at 8:43 PM 0 comments
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Assignment 3 Blue Ray/HD

1. PARAGRAPH 2__PRICING:
HAD THEY NOT WORKED OUT SOME FORM OF PRICING THEY COULD NOT KNOW THAT IT IS A $24 BILLION HOME (DVD) MARKET.
The decision by the electronics maker ends the battle with aconsortium led by Sony over who would set the standard for the nextgeneration of discs, a fight that confused shoppers and stalled a moveto the new technology in the $24 billion home DVD market.

2. PARAGRAPH 16__ CONCEPTION:
BY SPENDING THIS 1.7 TRILLION YEN, ON TWO NEW FLASH MEMORY PLANTS, THEY ARE TAKING AN EXISTING IDEA AND DOING SOMETHING NEW WITH IT. Toshiba twinned the HD DVD exit with an announcement that itand partner SanDisk Corp would spend about 1.7 trillion yen ($15.7billion) on two new flash memory plants in a bid to catch up withindustry leader Samsung Electronics <005930.ks> in the fast-growing market.

3. PARAGRAPH 18__PLANNING IN THE TACTICAL FORM:
BY TAKING THIS DECISION THEY CAN MAINTAINING RELATIONSHIPS AND AVOID THE LOSS OF BILLIONS EACH YEAR.: “It’s going to have to buy the technology from elsewhere or pay Sony or Matsushita for the licenses," said Tetsuro Miyachi, senior portfolio manager at Franklin Templeton Investments Japan. "But the company saw that this is still better than just continuing on with losses of tens of billions of yen each year."

4. PARAGRAPH 20__MAINTAINING RELATIONSHIPS:
BY HAVING THESE AGREEMENTS, THEY HAVE ENSURED THAT BUSINESS CONTINUES.Toshiba has HD DVD agreements with studios including NBCUniversal' s Universal Pictures, Viacom Inc's Paramount Pictures andDreamWorks Animation SKG Inc, which will now likely switch to Blu-ray.

5. PARAGRAPH 22__DISTRIBUTION:
PRODUCTS WAS MADE AVAILABLE AT THAT TIME. Toshiba, which began sales of HD DVD players in March 2006, hassold 1 million players and recorders, including sales of drives foranother supporter, Microsoft Corp, for its XBox 360 game console.Another roughly 700,000 HD DVD drives have been sold for PCs.

Senator Clinton's motorcade officer dies after crash.

Subject:
DALLAS - A police motorcycle officer died after a crash while escorting Hillary Rodham Clinton's motorcade to a campaign rally.

My Comment:
My sympathy goes to the family and friends of the un named officer. It seems to be quite frequent for officers to crash and die on duty for politicians because;
(1) Albuquerque police officer Germaine Casey, age 40, died on August 27, 2006 when he crashed as President Bush returned to the airport after a fundraiser for Sen. Pete Domenici.
(2) In November 2006, Honolulu police Officer Steve Favela died when he and two other motorcycle officers crashed while part of a presidential motorcade.

U.S Embassy Burns

Subject: BELGRADE, Serbia - A charred body was found inside the U.S. Embassy Thursday after Serb rioters protesting Kosovo's declaration of independence set fire to offices there.

My Comment: This is a disgrace. An Embassy compound is considered to be an extension of that country in that land. Who are these rioters? Do they know basic international relations? How ignorant and disrespectful. They have shamed their fellow citizens (the ones that have knowledge, pride and want to get along with the outside world, that is).

Golden Krust "Pennies for Change"

Fundraising: Pennies for Change" This is an innovative program that allows customers in any of GKs 100+ stores and other locations such as Consulate Offices of Caribbean countries, churches and supermarkets to donate coins that will assist in providing scholarships. The funds collected will be used to continue to advance education programs such as the Mavis Hawthorne Scholarship, Bronx Community College Scholarship program and assist in the development of a Franchise Program in the University of the West Indies (UWI) curriculum. Pennies for Change will also offer assistance to Oberlin High School and educational projects in Caribbean countries.

My Comment: With 120 locations, spread across 8 states, collecting pennies to assist in making changes in people’s lives, this solicitation effort will be really successful. The availability of collection apparatus in other places mentioned (Consulate Offices of Caribbean countries, churches and supermarkets) really serve to significantly increase the donations to this drive. Do you see the multiplication potential of this “innovative program”?

Joint venture company; Golden Krust/JNO Financial Services.

Subject:The union will bring about (GK)60% (JNO) 40% share holding.

My Comment:Golden Krust President; Lowell Hawthorne addressed a gatheringat the Marriot Hotel in Brooklyn where the new venture was launched.



.

Jamaica National Overseas(JNO) and Golden Krust(GK) Financial Services.

Subject:It was recently announced that Golden Krust/JNO Financial Services, will offer money transfer services to customers across the United States.

My Comment: This very strategic planning is a wise move.

Some of Golden Krust's Healthy Choices

Subject:
1. Vegetable Patty: Flaky whole-wheat pastry filled with tender steamed carrots, cabbage and broccli.

2. Soy Patty: wheat pastry filled with tasty, protein-rich soy.

3. Kerk Chicken Salad: Jerhicken on a bed of fresh vegetable.

My Comment:
These healthy choices are really mouth watering.