How can your company’s consumers be persuaded?
Golden Krust may persuade its customers to become and remain faithful patrons by highlighting the fact their regards for the community in which they operate, mimics some of the “Core Values in the U.S. Culture… such as, education, individualism, freedom, youthfulness, activity, humanitarianism, efficiency and practicality” Contemporary Marketing, sub heading; Cultural Influences, page 255.
The Mavis & Ephraim Hawthorne Foundation was established in 2005 by their children who are the founders of Golden Krust Caribbean Bakery and Grill. The company has been active in community events since its inception in 1989.This fact can be proven by its many contributions to multiple programs here in the United States and in the Caribbean. The foundation named in honor of their parents serves as its community outreach section and handles its participation in education and humanitarianism.
Education: Since nineteen ninety eight (1998), Golden Krust has been awarding the Mavis Hawthorne Memorial Scholarship to college bound high school senior in the United States and in Jamaica. In two thousand and five (2005) they awarded the first Golden Krust/Bronx Community College Foundation Scholarship to Evelyn Cardona.
Humanitarianism: The Foundation also focuses on projects that represent significant community needs in the area of health and wellness in Caribbean Countries. Their earliest assessment indicates that there was need for medical equipments in Jamaica. They sponsored a wheel chair drive as its community project and collected new and used wheel chairs that were refurbished and donated to hospitals in Jamaica, WI.
Efficiency and Practicality: The stores are always stocked with fresh supplies of whatever products the patrons are accustomed to receiving. The packaging is simple and practical. Weather the customers chose to stay or go, they almost always find their food suitably packaged.
Individualism and Freedom: Their menu is not restricted to just the regular palate. A strict vegetarian can enter and find a variety of mouth watering choices. The health conscious healthy-eater can also find a host of items that are tasty without causing him/her to compromise on freedom to choose.
Americans are generally patriotic .Most of the immigrants and visitors that come here are patriots as well. By doing more to highlight the fact that it is a company that cares about and take practical steps towards catering to cultural core values, Golden Krust will be in a position to persuade its present customers to keep on coming. Not only present ones but the patriots among us all will want to spend their money with accompany that thinks and acts the way they do.
Tuesday, March 25, 2008
Thursday, March 20, 2008
The Queens Directory
Golden krust has 4 stores in Queens.Their locations and telephone numbers are as follows;
I. 133-38 Springfield Boulevard, Queens NY 11413 (718) 341-0711
II. 168-11 Hillside Avenue, Queens NY 11432(718) 297-7206
III. 92-21 Parsons Boulevard, Queens NY 11432(718) 658-0266
IV. 90-58 Sutphin Boulevard, Queens NY 11435 (718)262 9293133-38
I. 133-38 Springfield Boulevard, Queens NY 11413 (718) 341-0711
II. 168-11 Hillside Avenue, Queens NY 11432(718) 297-7206
III. 92-21 Parsons Boulevard, Queens NY 11432(718) 658-0266
IV. 90-58 Sutphin Boulevard, Queens NY 11435 (718)262 9293133-38
The Manhattan Directory.
Golden krust has 13 stores in Manhattan.Their locations and telephone numbers are as follows;
I. 408 8th Avenue, Manhattan NY 10001 (212) 244-4049
II. 116A Church Street, Manhattan NY 10007 (212) 625-3776
III. 47 West 14th Street, Manhattan NY 10011 (212) 627-0851
IV. 91 Worth Street, Manhattan NY 10013 (212) 625-3776
V. 18 East 33rd Street, Manhattan NY 10016 (212) 213-3824
VI. 42 Street, Lower Level, Manhattan NY 10017 (212) 487-2003
VII. 686 Third Avenue, Manhattan NY 10017 (212) 661-5881
VIII. 601 8th Avenue, Manhattan NY 10018 (212) 967- 7666
IX. 121 West 125 Street, Manhattan NY 10027 (212) 663-7451
X. 1344 Amsterdam Avenue, Manhattan NY 10027 (212) 280-2646
XI. 2086 Lexington Avenue, Manhattan NY 10035 (212) 722-5253
XII. 456 Lenox Avenue, Manhattan NY 10037 (212) 283-5933
XIII. 80 Nassau Street, Manhattan NY 10038 (212) 766-5795
I. 408 8th Avenue, Manhattan NY 10001 (212) 244-4049
II. 116A Church Street, Manhattan NY 10007 (212) 625-3776
III. 47 West 14th Street, Manhattan NY 10011 (212) 627-0851
IV. 91 Worth Street, Manhattan NY 10013 (212) 625-3776
V. 18 East 33rd Street, Manhattan NY 10016 (212) 213-3824
VI. 42 Street, Lower Level, Manhattan NY 10017 (212) 487-2003
VII. 686 Third Avenue, Manhattan NY 10017 (212) 661-5881
VIII. 601 8th Avenue, Manhattan NY 10018 (212) 967- 7666
IX. 121 West 125 Street, Manhattan NY 10027 (212) 663-7451
X. 1344 Amsterdam Avenue, Manhattan NY 10027 (212) 280-2646
XI. 2086 Lexington Avenue, Manhattan NY 10035 (212) 722-5253
XII. 456 Lenox Avenue, Manhattan NY 10037 (212) 283-5933
XIII. 80 Nassau Street, Manhattan NY 10038 (212) 766-5795
Wednesday, March 19, 2008
The Easter Season.
The Easter season is here again and Golden Krust is ready.
Have you visited your favorite Golden Krust restaurant lately? well, if you have, then you might notice boxes and boxes of Easter buns on display. you might have also noticed that cheese trays have a greater quantity than usual, and that there are larger individual pieces. This is so because while people eat bun and cheese all through the year, those of the Christian persuasion consume more at this time of the year as they celebrate Easter . Golden Krust bakeries turn out larger portions of buns at this time in order to keep the store shelves stocked and their customers satisfied. However, Golden Krust HQ. does not supply stores with cheese, so it is up to the franchisee to make sure that they order more so that they have sufficient amounts available at hand to compliment bun quantity.
Have you visited your favorite Golden Krust restaurant lately? well, if you have, then you might notice boxes and boxes of Easter buns on display. you might have also noticed that cheese trays have a greater quantity than usual, and that there are larger individual pieces. This is so because while people eat bun and cheese all through the year, those of the Christian persuasion consume more at this time of the year as they celebrate Easter . Golden Krust bakeries turn out larger portions of buns at this time in order to keep the store shelves stocked and their customers satisfied. However, Golden Krust HQ. does not supply stores with cheese, so it is up to the franchisee to make sure that they order more so that they have sufficient amounts available at hand to compliment bun quantity.
Monday, March 17, 2008
The Five year Projection.
Currently, Golden Krust has 120 stores in operation, in over 8 states, and is positioned to become a leading food franchise. Since its start, the Company is undergoing strong and steady growth, and plans to open more than two hundred stores over the next five years.
Is this dream possible? Let’s see! The company was established in 1989. Within 19 years of operation, 120 stores have been opened. Therefore 120 stores divided by 19 years equals to about 6.3 stores per-year. If the “steady growth” remains at 6.3 stores per-year, then it is reasonable to expect approximately 31.5 more “stores over the next five years”. Can they do more than “two hundred”? Let’s continue the math tomorrow…
Is this dream possible? Let’s see! The company was established in 1989. Within 19 years of operation, 120 stores have been opened. Therefore 120 stores divided by 19 years equals to about 6.3 stores per-year. If the “steady growth” remains at 6.3 stores per-year, then it is reasonable to expect approximately 31.5 more “stores over the next five years”. Can they do more than “two hundred”? Let’s continue the math tomorrow…
Sunday, March 16, 2008
The Golden Krust Way.
Golden Krust Caribbean Bakery & Grill, a privately owned corporation, is a manufacturer, distributor and franchisor of Caribbean food products and dining establishments.
The Golden Krust Corporation is truly a good example of what people can achieve when they unite and pool resources, in an effort to accomplish a common goal. This company, with Lowell Hawthorne as its CEO is owned by him and his siblings, along with their spouses. Every item of food they sell which bears the Golden Krust logo is manufactured by them. They have an effective distribution system which facilitates on time distribution of fresh (Caribbean taste) eatables to their franchises at least three times per week.
The Golden Krust Corporation is truly a good example of what people can achieve when they unite and pool resources, in an effort to accomplish a common goal. This company, with Lowell Hawthorne as its CEO is owned by him and his siblings, along with their spouses. Every item of food they sell which bears the Golden Krust logo is manufactured by them. They have an effective distribution system which facilitates on time distribution of fresh (Caribbean taste) eatables to their franchises at least three times per week.
Saturday, March 15, 2008
Your Franchisee rights for Golden Krust.
Here are some obligations that Golden Krust Franchisees are expected to maintain .
Franchise rights for the Golden Krust restaurants are granted for a term of ten (10) years. During that time, a royalty of three percent (3%) or two hundred and fifty dollars (250.00) (whichever is greater) of gross revenue is payable on a basis to Golden Krust Franchising Inc, and is collected by an Electronic Funds Transfer System. In addition, franchisees are also required to set aside two percent (2%) of gross revenue towards advertising. One percent (1%) payable on the first day of each month and one percent (1%) spent annually on local advertising.
Franchise rights for the Golden Krust restaurants are granted for a term of ten (10) years. During that time, a royalty of three percent (3%) or two hundred and fifty dollars (250.00) (whichever is greater) of gross revenue is payable on a basis to Golden Krust Franchising Inc, and is collected by an Electronic Funds Transfer System. In addition, franchisees are also required to set aside two percent (2%) of gross revenue towards advertising. One percent (1%) payable on the first day of each month and one percent (1%) spent annually on local advertising.
Friday, March 14, 2008
Do you want to become a Golden Krust Express Restaurant Franchisee?
How much does it cost to become an Express Restaurant Franchisee of the Golden Krust chain?
The Franchise fee for the express type restaurant is fifteen thousand dollars(15,000.00) with an estimated initial investment ranging from ninety two thousand to one hundred and sixty two thousand (92,000 to 162,000) depending on the location and size of the establishment you have in mind.
The Franchise fee for the express type restaurant is fifteen thousand dollars(15,000.00) with an estimated initial investment ranging from ninety two thousand to one hundred and sixty two thousand (92,000 to 162,000) depending on the location and size of the establishment you have in mind.
Want to become a Golden krust Traditional Restaurant Franchisee?
How much does it cost to become a Golden KrustTraditional Restaurant Franchisee?
The Franchise Fee is 25,000.00. The estimated start up investment may range from one hundred and seventy to four hundred thousand dollars ($170.00 to $400.00). The amount will vary according to the location and size of the franchise.
The Franchise Fee is 25,000.00. The estimated start up investment may range from one hundred and seventy to four hundred thousand dollars ($170.00 to $400.00). The amount will vary according to the location and size of the franchise.
How Golden Krust got it's name.
Why did they decide to name the restaurant chain, Golden Krust?
The name came about as a result of their signature product; the patty. The patties come in a variety of colors; Jerk chicken is white, Shrimp is cream, Veggie and Soy are white with many brown spots because whole wheat flour is used. The regular chicken, the mild beef and the spicy beef are the number one sellers and they are of the golden color, hence the name Golden Krust.
The name came about as a result of their signature product; the patty. The patties come in a variety of colors; Jerk chicken is white, Shrimp is cream, Veggie and Soy are white with many brown spots because whole wheat flour is used. The regular chicken, the mild beef and the spicy beef are the number one sellers and they are of the golden color, hence the name Golden Krust.
Unique healthy choices at Golden Krust
1. Vegetable Patty: This is a flaky whole-wheat pastry filled with tender steamed carrots, cabbage and broccoli.
2. Soy Patty: This is a wheat pastry filled with tasty, protein-rich soy.
3. Jerk Chicken Salad: This is jerk chicken on a bed of fresh vegetable.
4. Currant roll: This flaky white crust is filled Juicy currant (raisins) and formed into a rectangular shape.
5. Krust: This is the some golden crust used on the main patty items, however there is no filling.
2. Soy Patty: This is a wheat pastry filled with tasty, protein-rich soy.
3. Jerk Chicken Salad: This is jerk chicken on a bed of fresh vegetable.
4. Currant roll: This flaky white crust is filled Juicy currant (raisins) and formed into a rectangular shape.
5. Krust: This is the some golden crust used on the main patty items, however there is no filling.
Monday, March 10, 2008
New Conception at Golden Krust
Does Golden Krust offer more than one option as it relates to what type of restaurant the potential franchisee wants?
Golden Krust recently introduced the Express (Kiosk) concept. These ‘Express’ Restaurants will be developed in Nontraditional markets such as Food Marts, Airports and Cafeterias.
If you have ever gone to the snack counters or mini restaurants in the air port’s waiting area, you probably got the chance to purchase McDonalds, KFC or Burger King meals. Well! Rest assured, pretty soon you will have another option. Golden Krust, is on its way!
Golden Krust recently introduced the Express (Kiosk) concept. These ‘Express’ Restaurants will be developed in Nontraditional markets such as Food Marts, Airports and Cafeterias.
If you have ever gone to the snack counters or mini restaurants in the air port’s waiting area, you probably got the chance to purchase McDonalds, KFC or Burger King meals. Well! Rest assured, pretty soon you will have another option. Golden Krust, is on its way!
Sunday, March 9, 2008
Golden Krust’s Vision
It’s Vision
Golden Krust Exists To Take The Taste Of The Caribbean To The World.
Golden krust’s has so far accomplished approximately sixteen percent (16%) of its vision to take the Caribbean taste to the United States of America. After nineteen years of operation, it still has a whapping eighth four percent (84%) to attain here, let alone the world. This might seem like small progress but considering the fact that no other Caribbean restaurants have similar record to their credit, this is huge progress. With time and effective marketing, the vision will be realized globally.
Golden Krust Exists To Take The Taste Of The Caribbean To The World.
Golden krust’s has so far accomplished approximately sixteen percent (16%) of its vision to take the Caribbean taste to the United States of America. After nineteen years of operation, it still has a whapping eighth four percent (84%) to attain here, let alone the world. This might seem like small progress but considering the fact that no other Caribbean restaurants have similar record to their credit, this is huge progress. With time and effective marketing, the vision will be realized globally.
Mission Statement of Golden Krust.
The Mission of Golden Krust is, to provide our:
1. Consumers with an authentic, tasty Jamaican patties and relevant Caribbean cuisine in convenient settings and sizes.
2. Customers with outstanding customer service with reliable predictability at
every touch point.
3. Employees with an environment that is rewarding, fun and inspirational.
4. Stakeholders with a superior return on their investment.
5. Communities a corporate citizen in which they can be proud.
Golden Krust has been in operation since nineteen eighty nine (1989). To date, there are one hundred and twenty(120) branches spread across eight states. There have not been any major incidents between the franchise and any member of the public. If these facts are anything worthy of note, then one can justifiably say that ; Golden Krust Has lived up to its Mission Statement.
1. Consumers with an authentic, tasty Jamaican patties and relevant Caribbean cuisine in convenient settings and sizes.
2. Customers with outstanding customer service with reliable predictability at
every touch point.
3. Employees with an environment that is rewarding, fun and inspirational.
4. Stakeholders with a superior return on their investment.
5. Communities a corporate citizen in which they can be proud.
Golden Krust has been in operation since nineteen eighty nine (1989). To date, there are one hundred and twenty(120) branches spread across eight states. There have not been any major incidents between the franchise and any member of the public. If these facts are anything worthy of note, then one can justifiably say that ; Golden Krust Has lived up to its Mission Statement.
Saturday, March 8, 2008
Want to become a Golden krust Franchisee?
How can I become a franchisee?
1) Having the required franchise fee.
2) Completing and submitting the detailed application.
3) Getting as much information as you can on Golden Krust.
4) Obtaining from them, their uniformed franchise offering circular (UFOC).
5) Obtaining their Prospectus.
6) Having the document thoroughly reviewed.
7) Agreeing to their terms and conditions.
1) Having the required franchise fee.
2) Completing and submitting the detailed application.
3) Getting as much information as you can on Golden Krust.
4) Obtaining from them, their uniformed franchise offering circular (UFOC).
5) Obtaining their Prospectus.
6) Having the document thoroughly reviewed.
7) Agreeing to their terms and conditions.
In which states can one find Golden Krust restaurants?
In which states are Golden Krust restaurants opened?
One can find Golden Krust restaurants in the following eight states;
1) New York
2) New Jersey
3) Pennsylvania
4) Georgia
5) Florida
6) Connecticut
7) North Carolina
8) Maryland
One can find Golden Krust restaurants in the following eight states;
1) New York
2) New Jersey
3) Pennsylvania
4) Georgia
5) Florida
6) Connecticut
7) North Carolina
8) Maryland
Thursday, March 6, 2008
Assignment 6 Your company's home page-url and what it's purpose is
Golden Krust has an interactive e-commerce type website. It can be found at: http://www.goldenkrustbakery.com/ .
As an e-commerce site, its main objective is to increase sales and decrease marketing expenses. It attempts to accomplish this purpose by facilitating the following, and other activities:
1. You can view the entire menu and choose your meal from your computer’s monitor, thereby limiting the time you spend when you go to purchase your meal.
2. It is easy to check out all locations. All store locations/addresses and telephone numbers are available , therefore ,you wont have any trouble finding the closest restaurant if you are in one of the eight States in which they operate
3. This website promotes and sells the company. It is designed to cause viewers to anticipate logging in, but more importantly, it causes them to almost taste but most definitely want to go out and consume all that they can, once they have browsed through the menu.
4. If you are an entrepreneur searching for a new investment opportunity, taking a look at their franchisee information page will almost certainly put an end to your quest, because you will stumble upon what is undoubtedly, a good investment prospect.
Their acts of corporate philanthropy and general community outreach activities are also available for viewing. If you are interested in the company’s history, information about its genesis to the present period is also available.
As an e-commerce site, its main objective is to increase sales and decrease marketing expenses. It attempts to accomplish this purpose by facilitating the following, and other activities:
1. You can view the entire menu and choose your meal from your computer’s monitor, thereby limiting the time you spend when you go to purchase your meal.
2. It is easy to check out all locations. All store locations/addresses and telephone numbers are available , therefore ,you wont have any trouble finding the closest restaurant if you are in one of the eight States in which they operate
3. This website promotes and sells the company. It is designed to cause viewers to anticipate logging in, but more importantly, it causes them to almost taste but most definitely want to go out and consume all that they can, once they have browsed through the menu.
4. If you are an entrepreneur searching for a new investment opportunity, taking a look at their franchisee information page will almost certainly put an end to your quest, because you will stumble upon what is undoubtedly, a good investment prospect.
Their acts of corporate philanthropy and general community outreach activities are also available for viewing. If you are interested in the company’s history, information about its genesis to the present period is also available.
The difference between Golden Krust and the rest.
What makes Golden Krust different from other food franchises you’ve heard about?
1. One of the things that set golden Krust apart from other food franchises is its unique Caribbean dishes that are made from fresh, quality ingredients, the spicy flavors, healthy choices and the fact that everything is sold at affordable prices.
2. They are committed to quality products, excellent customer service and they care about the environment and their associates.
3· There is a strong sense of pride in the community and they are strongly involved in local charitable organizations.
1. One of the things that set golden Krust apart from other food franchises is its unique Caribbean dishes that are made from fresh, quality ingredients, the spicy flavors, healthy choices and the fact that everything is sold at affordable prices.
2. They are committed to quality products, excellent customer service and they care about the environment and their associates.
3· There is a strong sense of pride in the community and they are strongly involved in local charitable organizations.
Wednesday, March 5, 2008
Support For Golden Krust Franchisees.
What kind of support does Golden Krust provide to their franchisees?
In order that to assist franchisees in having a successful business experience, Golden Krust provide the following support package;
1 · Assistance with Site Selection. Management helps to chose locations that are in densely populated areas in order to facilitate maximum patronage.
2· Development and Construction as required. Size of building may vary but layout and color has to be identical to others.
3· Manuals for operations, training, design & construction.
4· Training. Before going to work, each employee is required to undergo training in a real world (Golden Krust) training environment.
5· Field service. Regional Managers periodically inspect and evaluate each location to ensure that they operate within the set guidelines.
6· Operational support. Recommendations are made (where required) on how to maximize the operational effectiveness of individual franchise.
7· Marketing. Golden krust Head Quarters is responsible for marketing of the brand.
Golden Krust Franchise Seminars
Golden Krust Franchise Seminars are held to provide an opportunity for first-hand information on the dynamics of our program.
A lot of people with the entrepreneurial spirit are looking to buy franchises in successful businesses that are already established, as opposed to starting their own conception. Many, however, are not very informed about the franchisors they would like to invest with so they either put the idea on hold or invest somewhere else.
Golden Krust has announced on its website that it will be having Franchise Seminars, in order to keep potential investors informed. People who just casually browse their website may also stumble onto the seminar post and decide to check it out, attend a seminar and before long, become a franchisee.
A lot of people with the entrepreneurial spirit are looking to buy franchises in successful businesses that are already established, as opposed to starting their own conception. Many, however, are not very informed about the franchisors they would like to invest with so they either put the idea on hold or invest somewhere else.
Golden Krust has announced on its website that it will be having Franchise Seminars, in order to keep potential investors informed. People who just casually browse their website may also stumble onto the seminar post and decide to check it out, attend a seminar and before long, become a franchisee.
Saturday, March 1, 2008
New Website for Golden Krust
Golden Krust launches new interactive website. Golden Krust decided it was time for a facelift, inlight of the 100th store being opened Haywood Hawthorne, VP of Manufacturing & IT thought it was the oppurtune time to implement the new website which engages regular users as well as provides functionality for current, prospective franchises and consumers alike.
Good marketing strategies are what make s companies successful. Golden Krust is the fastest growing Caribbean restaurant franchise in the Caribbean Diaspora. It boasts 120 branches located across eight states. The launch of its new interactive web site makes it easy for entrepreneurs to view their package in their own time expedite the application process. It also enables customers to find locations that are within close proximity. They are also able to view all the appetizing meals.
Good marketing strategies are what make s companies successful. Golden Krust is the fastest growing Caribbean restaurant franchise in the Caribbean Diaspora. It boasts 120 branches located across eight states. The launch of its new interactive web site makes it easy for entrepreneurs to view their package in their own time expedite the application process. It also enables customers to find locations that are within close proximity. They are also able to view all the appetizing meals.
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