Changes In GM Marketing Strategy

GM Aligns Marketing Leadership With Four Brand Channels

DETROIT – General Motors announced today that its U.S. marketing and field operations will be more strongly aligned into four retail channels: Chevrolet; Premium (Cadillac, Hummer, Saab); Buick-Pontiac-GMC; and Saturn. Each channel will be focused on continuing to deliver world-class products for their customer and build value for GM and their respective dealers.
GM announced the appointment of four new leadership positions to direct activities within this organization, effective June 1:

Change is good but will this change make a big difference? Americans are sold on foreign imports such as Toyota , Honda, BMW, Benz and Nissan. I sincerely hope that they will in fact achieve their objective of "delivering world-class products for their customers. GM has the resources to establish ethanol producing plants that produces the fuel on a grand scale. They Should start rebuilding their reputation by doing something grand.