How can your company’s consumers be persuaded?
Golden Krust may persuade its customers to become and remain faithful patrons by highlighting the fact their regards for the community in which they operate, mimics some of the “Core Values in the U.S. Culture… such as, education, individualism, freedom, youthfulness, activity, humanitarianism, efficiency and practicality” Contemporary Marketing, sub heading; Cultural Influences, page 255.
The Mavis & Ephraim Hawthorne Foundation was established in 2005 by their children who are the founders of Golden Krust Caribbean Bakery and Grill. The company has been active in community events since its inception in 1989.This fact can be proven by its many contributions to multiple programs here in the United States and in the Caribbean. The foundation named in honor of their parents serves as its community outreach section and handles its participation in education and humanitarianism.
Education: Since nineteen ninety eight (1998), Golden Krust has been awarding the Mavis Hawthorne Memorial Scholarship to college bound high school senior in the United States and in Jamaica. In two thousand and five (2005) they awarded the first Golden Krust/Bronx Community College Foundation Scholarship to Evelyn Cardona.
Humanitarianism: The Foundation also focuses on projects that represent significant community needs in the area of health and wellness in Caribbean Countries. Their earliest assessment indicates that there was need for medical equipments in Jamaica. They sponsored a wheel chair drive as its community project and collected new and used wheel chairs that were refurbished and donated to hospitals in Jamaica, WI.
Efficiency and Practicality: The stores are always stocked with fresh supplies of whatever products the patrons are accustomed to receiving. The packaging is simple and practical. Weather the customers chose to stay or go, they almost always find their food suitably packaged.
Individualism and Freedom: Their menu is not restricted to just the regular palate. A strict vegetarian can enter and find a variety of mouth watering choices. The health conscious healthy-eater can also find a host of items that are tasty without causing him/her to compromise on freedom to choose.
Americans are generally patriotic .Most of the immigrants and visitors that come here are patriots as well. By doing more to highlight the fact that it is a company that cares about and take practical steps towards catering to cultural core values, Golden Krust will be in a position to persuade its present customers to keep on coming. Not only present ones but the patriots among us all will want to spend their money with accompany that thinks and acts the way they do.
No comments:
Post a Comment