Assignment 3 Blue Ray/HD

1. PARAGRAPH 2__PRICING:
HAD THEY NOT WORKED OUT SOME FORM OF PRICING THEY COULD NOT KNOW THAT IT IS A $24 BILLION HOME (DVD) MARKET.
The decision by the electronics maker ends the battle with aconsortium led by Sony over who would set the standard for the nextgeneration of discs, a fight that confused shoppers and stalled a moveto the new technology in the $24 billion home DVD market.

2. PARAGRAPH 16__ CONCEPTION:
BY SPENDING THIS 1.7 TRILLION YEN, ON TWO NEW FLASH MEMORY PLANTS, THEY ARE TAKING AN EXISTING IDEA AND DOING SOMETHING NEW WITH IT. Toshiba twinned the HD DVD exit with an announcement that itand partner SanDisk Corp would spend about 1.7 trillion yen ($15.7billion) on two new flash memory plants in a bid to catch up withindustry leader Samsung Electronics <005930.ks> in the fast-growing market.

3. PARAGRAPH 18__PLANNING IN THE TACTICAL FORM:
BY TAKING THIS DECISION THEY CAN MAINTAINING RELATIONSHIPS AND AVOID THE LOSS OF BILLIONS EACH YEAR.: “It’s going to have to buy the technology from elsewhere or pay Sony or Matsushita for the licenses," said Tetsuro Miyachi, senior portfolio manager at Franklin Templeton Investments Japan. "But the company saw that this is still better than just continuing on with losses of tens of billions of yen each year."

4. PARAGRAPH 20__MAINTAINING RELATIONSHIPS:
BY HAVING THESE AGREEMENTS, THEY HAVE ENSURED THAT BUSINESS CONTINUES.Toshiba has HD DVD agreements with studios including NBCUniversal' s Universal Pictures, Viacom Inc's Paramount Pictures andDreamWorks Animation SKG Inc, which will now likely switch to Blu-ray.

5. PARAGRAPH 22__DISTRIBUTION:
PRODUCTS WAS MADE AVAILABLE AT THAT TIME. Toshiba, which began sales of HD DVD players in March 2006, hassold 1 million players and recorders, including sales of drives foranother supporter, Microsoft Corp, for its XBox 360 game console.Another roughly 700,000 HD DVD drives have been sold for PCs.